Have an item to share?

Do you have a pdf or web-based item that relates to Brookdale's environmental scanning initiative?

If you would like to share this information with the College community please send your documents and links to: jvloyanetes@brookdalecc.edu , jcody@brookdalecc.edu, or mehret@brookdalecc.edu

We would really like to hear from you!


Search This Blog

Environmental Scanning Defined

At Brookdale Community College, environmental scanning is a planned purposeful process to gather and share information within the college community. The external environment, including social, technological, environmental, economic and political factors, is examined to identify trends or events which could have future implications for the college. By understanding these forces of change, effective responses may be developed in order to plan for the future, identify challenges, be aware of opportunities and gain competitive advantage.

Friday, March 4, 2011

University of Phoenix Evolves in Response to a Changing Economic and Academic Climate

 The Chronicle of Higher Education recently reported on changes taking place at the United States' largest higher education institution, the University of Phoenix.  The continued national economic downturn is affecting  their student enrollment numbers as well as the repayment of existing student loans at the institution.  A considerable numbers of under-prepared students enrolled in their programs of study brought new academic challenges to the University.  In response, the University of Phoenix decided to examine and redesign its operations.  Among the changes made it, "ended a compensation schedule tied to enrollment, began a required orientation program for inexperienced students, and instituted a host of other reforms in marketing and nearly every other important facet of this 438,000-student institution."
http://0-chronicle.com.library.brookdalecc.edu/article/Fast-Growing-U-of-Phoenix/126260/
(Access to this article from off-campus will require authentication)

No comments: