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Environmental Scanning Defined

At Brookdale Community College, environmental scanning is a planned purposeful process to gather and share information within the college community. The external environment, including social, technological, environmental, economic and political factors, is examined to identify trends or events which could have future implications for the college. By understanding these forces of change, effective responses may be developed in order to plan for the future, identify challenges, be aware of opportunities and gain competitive advantage.

Monday, September 12, 2011

More Baltimore graduates attend two-year colleges, where they are less likely to earn degree

Inside HigherEd gives a quick take about Studying the Path to Degrees in Baltimore.

"A new report by researchers at Johns Hopkins University has documented a shift in Baltimore's high school graduates attending college: In the last four years, the percentage starting at two-year colleges, as opposed to four-year colleges, rose by 12 percentage points, to 52 percent. The Baltimore Sun reported that officials are concerned about the trend because only 5.8 percent of those who start at a two-year college earn a degree in six years -- compared with 34 percent who start at four-year-colleges."  The link to the Baltimore Sun article follows:
More Baltimore graduates attend two-year colleges, where they are less likely to earn degree

Wednesday, September 7, 2011

Using Discount Online Marketing Services to Entice Potential Students

The following news item was recently reported in the Chronicle of Higher Education   "In Bid for College Market, Groupon Offers 60% Discount on University Course September 5, 2011, 10:26 am

Groupon, the online service best known for daily deals that offer reduced prices for retailers from restaurants to health spas, is going into higher education for the first time. Starting on Tuesday, according to the Chicago Tribune, the Web site will offer a coupon for a graduate-level introduction-to-teaching course at National-Louis University, in Chicago. Under the Groupon system, if enough people sign up for deal, they each will get a nearly 60-percent discount on the course, from $2,232 to $950. The class would fulfill three of 36 credits needed to graduate."

The next debt bubble: college loans - NYPOST.com

As this editorial in the New York Post reports, the housing financial debacle will likely be followed by a higher education financial crisis.  Sobering news at the start of a new academic year.
The next debt bubble: college loans - NYPOST.com