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Environmental Scanning Defined

At Brookdale Community College, environmental scanning is a planned purposeful process to gather and share information within the college community. The external environment, including social, technological, environmental, economic and political factors, is examined to identify trends or events which could have future implications for the college. By understanding these forces of change, effective responses may be developed in order to plan for the future, identify challenges, be aware of opportunities and gain competitive advantage.

Wednesday, September 7, 2011

Using Discount Online Marketing Services to Entice Potential Students

The following news item was recently reported in the Chronicle of Higher Education   "In Bid for College Market, Groupon Offers 60% Discount on University Course September 5, 2011, 10:26 am

Groupon, the online service best known for daily deals that offer reduced prices for retailers from restaurants to health spas, is going into higher education for the first time. Starting on Tuesday, according to the Chicago Tribune, the Web site will offer a coupon for a graduate-level introduction-to-teaching course at National-Louis University, in Chicago. Under the Groupon system, if enough people sign up for deal, they each will get a nearly 60-percent discount on the course, from $2,232 to $950. The class would fulfill three of 36 credits needed to graduate."
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