Have an item to share?

Do you have a pdf or web-based item that relates to Brookdale's environmental scanning initiative?

If you would like to share this information with the College community please send your documents and links to: jvloyanetes@brookdalecc.edu , jcody@brookdalecc.edu, or mehret@brookdalecc.edu

We would really like to hear from you!


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Environmental Scanning Defined

At Brookdale Community College, environmental scanning is a planned purposeful process to gather and share information within the college community. The external environment, including social, technological, environmental, economic and political factors, is examined to identify trends or events which could have future implications for the college. By understanding these forces of change, effective responses may be developed in order to plan for the future, identify challenges, be aware of opportunities and gain competitive advantage.

Tuesday, February 23, 2010

Community Colleges Collaborate On Marketing Efforts To Compete Against For-Profit Higher Education Businesses

The Chronicle of Higher Education's website reports on the American Association of Community Colleges efforts to promote online programs in a new marketing collaboration that was announced at a recent distance-education conference.

http://chronicle.com/blogPost/Community-Colleges-Explore/21392/
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