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Environmental Scanning Defined

At Brookdale Community College, environmental scanning is a planned purposeful process to gather and share information within the college community. The external environment, including social, technological, environmental, economic and political factors, is examined to identify trends or events which could have future implications for the college. By understanding these forces of change, effective responses may be developed in order to plan for the future, identify challenges, be aware of opportunities and gain competitive advantage.

Tuesday, April 12, 2011

Inside HigherEd reported on the discussion about the Voluntary Framework of Accountability (VFA) taking place at the American Association of Community Colleges.  They quote Joe May, president of the Louisiana Community and Technical College System and member of the VFA steering committee.  “We’ve been unable to tell our story in a meaningful way that will align with our mission,” May said of community colleges. “We know we’re great at what we do … but we’ve never had the data to tell that story, and we’ve been unable to come to an agreement as to what that looks like. Are we really making transformations to people’s lives that add value and make a difference? We need to weigh how to compare ourselves … and that will help us tell our story more accurately than we’ve ever done before.”
http://www.insidehighered.com/news/2011/04/12/update_on_voluntary_framework_of_accountability_pilot_testing

The Chronicle of Higher Education similarly reports that "Community Colleges Are Urged to Become Bolder Advocates for Their Sector."
http://chronicle.com/article/Community-Colleges-Are-Urged/127079/?sid=at&utm_source=at&utm_medium=en  (Access to the Chronicle will require user authentication from off-campus)

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